Website Redesign Proposal

Bringing Alex's Sliding Glass Door
Into The Digital Age

After 16 years of trusted service, 4,544 Google reviews, and a reputation built on excellence — it's time for a website that matches the quality of your work.

Prepared by Swag4brands for Alex's Sliding Glass Door Repair LLC

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Issues Identified

0

Critical Issues

0+

Pages to Redesign

0

Issues Fixed

What's Working

Current Site Strengths

Your business has built an incredible foundation. Here's what's already working in your favor.

4,544 Google Reviews

Exceptional reputation with a 4.8/5 star rating — one of the highest-reviewed door repair companies in Florida.

Licensed & Insured

State of Florida Glass & Glazing Certified Contractor (License #SCC131152114) with full insurance coverage.

PGT Certified Partner

Certified by PGT® Custom Windows + Doors (Agreement #FL-8973) — Florida's trusted manufacturer.

Family-Owned, 16 Years

Over 16 years of hands-on experience as a family-owned and operated business in Southwest Florida.

Comprehensive Services

18+ dedicated service pages covering sliding doors, front doors, windows, locks, commercial & high-rise work.

Strong Service Area

Covers Sarasota, Bradenton, Venice, Tampa, Lakewood Ranch and more — with emergency dispatch in 2-3 hours.

3-Year Guarantee

Full 3-year guarantee on parts and labor, giving customers peace of mind on every job.

Emergency Service

7-day emergency service availability with rapid 2-3 hour dispatch for urgent repairs.

Site Analysis

Current Site Issues

We identified 22 issues across 4 categories. Click each category to explore the details.

Critical

NAP Inconsistency (3 Different Addresses)

Three different addresses appear across your site: 2101 19th St on homepage, 1073 21st St on FAQ page, and 1891 Riviera Cir on directory listings. This confuses Google and hurts local SEO rankings.

Critical

Schema Description From Wrong Business

Your website schema description mentions "Rogue Valley & West Coast" — this is copied from a template or another business. Google uses this data directly in search results.

High

Missing Open Graph Meta Tags

No og:title, og:description, or og:image tags found. When shared on Facebook or social media, your link shows generic or broken previews.

High

Title Tag Missing Business Name

Current title is generic. Should include "Alex's Sliding Glass Door" to strengthen brand visibility in search results.

High

Inconsistent Business Hours

Schema markup says Mon-Fri 8-5, Sat 9-2. FAQ page says Mon-Sat 8-6 with 7-day emergency. Google gets confused on which hours to display.

The Solution

What the Redesign Delivers

Every issue identified gets a concrete solution. Here's what changes.

Consistent NAP Data

Current

3 different addresses across site & listings

Redesigned

Single verified address used everywhere with structured data markup

SEO-Optimized Metadata

Current

Generic title tags, template schema errors, no OG tags

Redesigned

Keyword-rich titles, accurate schema, full Open Graph & Twitter cards

Before/After Gallery

Current

No visual portfolio of completed work

Redesigned

Stunning gallery with filterable before/after project photos

Meet The Team Page

Current

No team or owner bio despite being family-owned

Redesigned

Personal team page with photos, certifications, and Alex's story

Online Booking

Current

Quote forms and phone calls only

Redesigned

Integrated scheduling system for easy appointment booking

Proper Legal Pages

Current

Privacy policy links to a different company's site

Redesigned

Custom privacy policy, terms of service, and cookie consent for your domain

City Landing Pages

Current

No dedicated pages for individual service areas

Redesigned

8+ city-specific pages targeting local search in Sarasota, Bradenton, Venice & more

Testimonials Hub

Current

Reviews scattered, no dedicated testimonials page

Redesigned

Curated testimonials page with video reviews and Google review integration

Performance

Quality Score Comparison

Page-by-page quality analysis showing current vs. projected scores after the redesign.

Score Breakdown

PageCurrentNewGain
Homepage4295+53
About Us3592+57
Service Pages (avg)4894+46
FAQ5593+38
Contact3896+58
Blog3090+60
Service Areas2593+68

Visual Comparison

SEO Strategy

Ranking Higher, Getting Found

A three-pillar approach to dominate local search results in Southwest Florida.

Technical SEO

  • Fix NAP consistency across all pages and structured data
  • Correct schema markup — remove "Rogue Valley" template error
  • Implement proper Open Graph & Twitter Card meta tags
  • Optimize title tags with business name + geo-targeted keywords
  • Add XML sitemap and robots.txt configuration
  • Implement canonical URLs to prevent duplicate content
  • Structured data for services, reviews, and local business

Trust & Authority (E-E-A-T)

  • Create "Meet the Team" page with owner bio and technician profiles
  • Showcase all certifications: FL Glass & Glazing, PGT® Partnership
  • Build dedicated testimonials page with curated 5-star reviews
  • Add before/after gallery as visual proof of expertise
  • Display license number and insurance prominently
  • Implement review schema for rich star ratings in search results

Content & Keyword Strategy

  • Create 8+ city-specific landing pages (Sarasota, Bradenton, Venice, etc.)
  • Service + Location keyword targeting on each page
  • Long-tail keyword content: "sliding glass door repair near me"
  • FAQ schema markup for featured snippet opportunities
  • Blog content strategy with seasonal topics and maintenance guides
  • Internal linking structure connecting services to areas
Sharing as a Friend

Site Audit — Sharing as a Friend

Took a fresh look at floridapatiodoorrepair.com and jotted down a few things that stood out. No pitch — just a second set of eyes since the site does a lot of the heavy lifting for a service business with 4,500+ reviews and16 years of trust behind it. Every item flagged below has already been resolved in the redesign.

11 Issues Found — All 11 Fixed in the Redesign
1

Three different business addresses across the site and directories

✅ Fixed in Redesign

Google sees conflicting NAP (Name, Address, Phone) data — this confuses local search rankings and can split your authority across multiple listings.

How we fixed it

Unified NAP data with a single verified address across every page, schema markup, and directory listing. Google now sees one consistent signal.

2

Schema markup references "Rogue Valley & West Coast" — not your business

✅ Fixed in Redesign

The structured data on your site appears to be from a template and still describes a completely different company. Search engines use this to understand who you are.

How we fixed it

All structured data now accurately describes Alex's Sliding Glass Door Repair LLC with correct services, service areas, and business details.

3

"Email Us" link on the homepage is broken

✅ Fixed in Redesign

Clicking the email link actually navigates to a URL instead of opening an email client. Visitors trying to reach you hit a dead end.

How we fixed it

Replaced with a working mailto link plus an integrated contact form that sends inquiries directly to your inbox with notification alerts.

4

Privacy Policy links to floridapatioroof.com — a different company

✅ Fixed in Redesign

Your privacy policy page redirects to an entirely different business's website. This is a trust issue and a potential legal concern.

How we fixed it

Created a custom privacy policy and terms of service hosted on your own domain with accurate business information.

5

No "Meet the Team" page — despite being family-owned for 16 years

✅ Fixed in Redesign

Family-owned businesses build trust through personal connection. Your story, your team in those blue polos — that's your competitive advantage and it's not on the site.

How we fixed it

Built a dedicated "Meet The Team" page featuring Alex's story, team photos, and individual technician profiles that humanize the brand.

6

No before/after gallery to showcase quality of work

✅ Fixed in Redesign

With 4,500+ happy customers, there's no visual proof of your craftsmanship on the website. Visitors can't see the transformation you deliver.

How we fixed it

Designed a filterable project gallery with before/after sliders organized by service type — sliding doors, windows, front doors, and commercial work.

7

Missing Open Graph tags — social shares look broken

✅ Fixed in Redesign

When someone shares your site on Facebook, Nextdoor, or in a text message, there's no preview image or description. It just shows a blank link.

How we fixed it

Full Open Graph and Twitter Card meta tags on every page with custom branded images, so every share looks professional and clickable.

8

No individual city landing pages for the 8+ areas you serve

✅ Fixed in Redesign

You service Sarasota, Bradenton, Venice, Tampa, Lakewood Ranch and more — but there are no dedicated pages for each city. That's free local SEO traffic left on the table.

How we fixed it

Created dedicated, SEO-optimized landing pages for each service area with localized content, testimonials, and service-specific information.

9

Hours of operation conflict between FAQ and schema data

✅ Fixed in Redesign

Your FAQ page says one thing, your structured data says another. When Google can't determine your real hours, it may show incorrect info or suppress your listing.

How we fixed it

Standardized business hours across all pages, schema markup, and Google Business Profile references — one source of truth.

10

No online booking or quote request system

✅ Fixed in Redesign

Customers today expect to request a quote or book online. Right now the only option is to call — which means you lose after-hours leads entirely.

How we fixed it

Added an integrated quote request form and booking system that captures leads 24/7, with instant email notifications so no inquiry slips through.

11

Missing accessibility features (ADA compliance gaps)

✅ Fixed in Redesign

Screen readers struggle with the current layout, and there are contrast and navigation issues that affect users with disabilities — plus it's a growing legal risk.

How we fixed it

Implemented WCAG-compliant accessibility: proper heading structure, alt text, keyboard navigation, contrast ratios, and an accessibility widget.

Brand Identity

Custom Branding Showcase

A cohesive brand identity that reflects 16 years of trusted service.

Brand Color Palette

#1a365d
Navy Blue
#2bb5a0
Teal Accent
#e53935
Warm Red
#f5a623
Gold
#f8fafc
Light Gray
#1c1c1c
Dark Text

Custom Logo

Refined, modern logo that maintains brand recognition while looking professional on any device or print material.

Favicon & App Icon

Custom favicon for browser tabs and bookmark icons that strengthen brand presence across the web.

OG Share Image

Custom Open Graph image so every social media share displays a polished, branded preview.

Brand Style Guide

Complete color palette, typography choices, and usage guidelines for consistent branding everywhere.

Google Analytics 4 Integration

We recommend adding GA4 to your redesigned site. Track visitor behavior, see which services get the most interest, measure quote form conversions, and understand where your customers are coming from. Data-driven decisions lead to more leads and revenue.

Recommended
Everything Included

What We've Built & Delivered

A complete breakdown of every deliverable included in your redesign package.

Website Pages

9
  • Redesigned Homepage with hero, CTAs, and trust signals
  • About Us page with team photos and company story
  • Meet The Team page with technician profiles
  • 18+ service pages — optimized and redesigned
  • 8+ city-specific landing pages
  • Testimonials page with curated reviews
  • Before/After project gallery
  • FAQ page with schema markup
  • Contact page with integrated form & map

SEO & Technical

7
  • Full technical SEO audit & implementation
  • Schema markup (LocalBusiness, Service, Review, FAQ)
  • Open Graph & Twitter Card meta tags on every page
  • XML sitemap and robots.txt configuration
  • Canonical URLs and structured internal linking
  • Page speed optimization
  • Mobile-first responsive design

Branding & Design

5
  • Custom logo refinement
  • Favicon and app icons
  • OG share images for social media
  • Brand color palette and style guide
  • Typography selection

Functionality

6
  • Online quote request form
  • Working email contact links
  • Click-to-call phone buttons
  • Custom privacy policy & terms of service
  • Cookie consent management
  • Google Reviews integration

Analytics & Monitoring

4
  • Google Analytics 4 setup (recommended)
  • Conversion tracking for quote forms
  • Monthly performance reporting
  • Uptime monitoring

Ready to See the Redesign?

Let's bring your digital presence up to the standard your customers already know and trust. Your 4,544 Google reviews deserve a website that matches.

Your Point of Contact

Scott Lubore

Websites by Swag4brands